Sweden's Audiobook Market: 61% of All Book Units Sold — The World's Most Mature Audio Market Reports 2025 Data

New data presented at Sweden's Book Industry Day (Bokbranschens Dag) shows that audiobooks now account for 61.1% of all book units sold in Sweden and 82% of all digital consumption. In fiction, audiobooks represent 54% of total publisher revenues. Total market revenue reached SEK 5.5 billion ($535 million), a 6.3% nominal increase, with print sales (up 7%) outperforming digital growth (4.9%) for the first time — driven by a SEK 304 million government subsidy for school books. Streaming volume grew to 48.5 million individual streams, up 5.4%.