Pottermore Publishing and Worldreader Scale Digital Reading in Kenya via M-PESA — Targeting One Million Families by 2030

Pottermore Publishing and Worldreader have launched a new series of Harry Potter and the Philosopher's Stone Reading Challenges in Kenya as part of the five-year 'Get Kenya Reading' initiative, targeting one million families by 2030. The BookSmart app is integrated directly into the Safaricom M-PESA App's 'Education' section, providing access to over 2,700 books in English and Kiswahili. Harry Potter and the Philosopher's Stone is available free until June 2026. The programme addresses a literacy gap where 80% of Kenyan 10-year-olds struggle to understand simple stories. A Reading Champions Tea Party in Nairobi recently honoured 300 young readers who completed the first book.