Books, Substack-ified: Authors Equity and the Literary Creator Economy Challenge Traditional Publishing

Authors Equity, the publisher co-founded by former PRH CEO Madeline McIntosh, is publishing Substack co-founder Hamish McKenzie's new book and using the platform as a core part of its publishing and publicity strategy. Meanwhile, Ottessa Moshfegh, George Saunders, and other major authors are self-publishing prose on Substack, and Random House has acquired a novel that originated as a Substack newsletter.