News/Media Alliance Partners with Bria AI to Unlock RAG Revenue for 2,200 Small and Mid-Sized Publishers

The News/Media Alliance has partnered with Bria AI to offer its 2,200 member publishers an opt-in AI licensing agreement covering retrieval-augmented generation (RAG) use cases. Under the deal, publishers choose which content to license; Bria aggregates it and distributes it to enterprise AI clients — including copilot builders, legal AI platforms, and financial services AI tools — that use it to ground their responses. Revenue is split 50/50 between Bria and each publisher based on an attribution model tracking how often their content powers AI outputs. The agreement is non-exclusive and uses a templated contract developed jointly by NMA and Bria. NMA also holds a similar deal with AI startup ProRata. The partnership is designed to give smaller publishers — local news outlets, niche titles — access to AI licensing revenue that previously required the scale of publishers like the Financial Times, AP, or The Economist to negotiate directly.