TikTok's #BookTok Bestseller Sticker Comes to UK Bookshops as Platform Claims €800M in Publishing Revenue

TikTok is expanding its #BookTok Bestseller list to six European markets — Germany, UK, Spain, Italy, Austria, and Switzerland — and rolling out its in-store bestseller sticker program to UK, Italian, and Spanish bookshops. The platform claims that more than 50 million books recommended by its #BookTok community were sold across Europe in 2025, generating €800 million in revenue for the publishing industry.