Raptive Launches 'Duet' AI Workflow Tool to Help Human Creators Compete at AI Scale

Raptive, the top-10 global digital media company managing monetisation for over 6,500 independent creators reaching 223 million monthly visitors, has launched Raptive Duet — an AI-assisted workflow tool that helps human creators repurpose existing content into roundups and social assets. Key features include a Roundup Builder (analyses creator archives to generate structured drafts for seasonal or trending collections) and a Pin Builder (transforms post URLs into Pinterest-ready designs). Chief Strategy Officer Paul Bannister said the tool is focused on making 'human-made content easier to find, recognize, and value across the open web.' The launch follows Raptive surpassing $4 billion in total payouts to publisher partners.