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NielsenIQ

2 articles tagged with “NielsenIQ”

World map with glowing data points showing book market growth, with India and Brazil highlighted

NielsenIQ: International Book Markets in 2025 — Fiction Drives Growth as Non-Fiction Struggles

NielsenIQ BookData and GfK Entertainment released their annual international book market data at the London Book Fair, showing revenue growth in 12 of 19 territories in 2025, led by India (+20.7%), Brazil (+11.2%), and Mexico (+7%), while major European markets continued to decline.

March 17, 2026NielsenIQ

Market Data Global Publishing NielsenIQ

Flat-lay of trending paperback novels with a smartphone showing TikTok book content and BookTok hashtag sticky notes

Marketing & Discovery

UK to Launch Official BookTok Charts

NielsenIQ BookData and Media Control will publish official BookTok Charts for the United Kingdom, combining verified retail sales data with TikTok engagement metrics to produce a monthly Top 20 list. The initiative follows a successful German model launched in April 2023, and is designed to give publishers a transparent, sales-verified signal of BookTok's commercial influence.

March 13, 2026Publishing Perspectives

BookTok TikTok NielsenIQ