London Book Fair 2026 Wrap: 'Reading Crisis Is a Greater Threat Than AI,' Says Pan Macmillan CEO

The 2026 London Book Fair concluded with a striking consensus among industry leaders: the global reading crisis — not artificial intelligence — is the defining challenge facing publishing. Pan Macmillan CEO Joanna Prior delivered a keynote arguing that declining literacy and reading habits represent a greater existential threat than AI disruption. PRH UK CEO Tom Weldon called on the industry to be less 'preachy' about reading rates and more focused on making books feel 'as urgent as notifications.' English PEN announced it has awarded over £1 million in translation grants to date, supporting 400 books. The fair drew 33,000 visitors and was characterised by a confident, high-energy atmosphere, with strong activity in graphic storytelling, comics, and international rights.