The AI Overview Citation Gap: Half of All AI-Cited Pages Don't Rank in the Top 10 — BrightEdge Study

A BrightEdge study reveals that 45.5% of pages cited in Google AI Overviews still don't rank in the top 10 organic results. For informational queries, organic CTR has dropped 61% when an AI Overview is present. However, being cited in an AI Overview increases organic CTR by 35% and paid CTR by 91%, creating a bifurcated search landscape for publishers.