Topic

SEO

2 articles tagged with “SEO”

Person working on laptop with search engine visible on screen

Publishers Urged to Adopt 'Generative Engine Optimisation' at London Book Fair

A prominent session at the London Book Fair argued that publishers must urgently develop strategies for 'Generative Engine Optimisation' — ensuring their books and authors are discoverable and accurately represented by AI-powered search and recommendation systems.

March 11, 2026London Book Fair

GEO AI Discovery SEO

Person working on a laptop with search engine visible

Publisher Strategy

Google's Fee Restructuring Squeezes Publisher Revenue as Traffic Patterns Shift

Google's latest changes to its advertising fee structures and search result presentation are compounding existing revenue pressures on digital publishers, with industry analysts warning that smaller independent outlets face an existential squeeze.

March 7, 2026The Guardian

Google Publisher Revenue Digital Advertising